The French brand Hervé Léger, founded in 1985, highlighted the female figure with its signature "bandage dress". American designer Max Azria, who made his debut in the fashion industry in Paris and moved to the United States in the '80s, acquired the French fashion house in 1998.
Azria gave a new spin to Hervé Léger's classic designs together with his wife, Lubov, who described her role in "revamping [the] Hervé Léger label" by "keeping it true to its origins," while her husband attested to making it "more dynamic and more 2010."
Here are some pieces from the Hervé Léger by Max Azria Fall 2009 Ready-to-Wear Collection.
Azria gave a new spin to Hervé Léger's classic designs together with his wife, Lubov, who described her role in "revamping [the] Hervé Léger label" by "keeping it true to its origins," while her husband attested to making it "more dynamic and more 2010."
Here are some pieces from the Hervé Léger by Max Azria Fall 2009 Ready-to-Wear Collection.
The collection exuded a futuristic feel with metallic embellishments and intricate detailing on sleeves.
Textured dresses in earthy shades also gave off the exotic vibe of an "urban tribe," as the designers put it.
Watch the video clip of New York Magazine's interview with Max and Lubov Azria from last season and learn more about the evolution of Hervé Léger--and how it is pronounced, too.
1 comment:
I love French Couture! *^_^*
For those who also love or would want to try French-inspired pieces..
Visit PROMOD at Greenbelt 5, SM Megamall, Trinoma, Ayala Cebu, and SM Cebu.
"Say OUI to Parisian Chic!"
-Lauren Dalao
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